Bachelors of Business Administration is a very common choice among people who are interesting in management. There are various kinds of BBA courses, some people opt to do a generic or a specialised course. If you are interested in marketing management, analysis of the market and advertising, you can do a specialised course of BBA in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard subjects of management but the core focus is on marketing and advertising. Marketing is an important social process for any company as it helps them target the right and intended audience. It doesn’t mean selling but instead consists of economic activities like production of goods, merchandising function, physical distribution of goods, and many other supportive functions. It prepares a firm to act in times of distress and the individual is trained in how to undertake crucial tasks such as competitor analysis.What does the course teach?Marketing management deals with applying principles of management and business principles to promote and sell products or services. The evolved form of marketing management course also includes digital marketing along with the traditional forms. Managing the marketing is very important for any business. Every aspect including financial services like loans and banking require marketing. Through BBA students learn business processes and practices and understand how economics works in the world marketplace. It benefits the students by giving practical training in management which can help them to adjust and work in big or small organizations. The course is also very rewarding in terms of the perks, incentives and salary package and is therefore a preferred choice of career.Some of the subjects that the course teaches are:Organizational behaviourPrinciples of ManagementBusiness CommunicationMarketing ManagementMarketing ProcessMarketing EnvironmentTargeting and PositioningProduct ManagementBrand ManagementHR managementFinance managementPricingDistribution ManagementMarketing Information systemsConsumer BehaviourMarketing ResearchCustomer Relationship ManagementInternational Marketing ManagementThe course equips you in skills like decision making and management. The advantage of doing a BBA course is that you can get a job in any industry ranging from media to automotive or fashion. You can also opt for a job in private or public sector as everything requires marketing. Marketing also teaches you how to understand consumer behavior according to which the company changes their strategy.What is the scope of BBA Marketing in India?Students who have graduated with a marketing degree, they can make a career in sales as an executive or go into research analysis. The course usually requires students to write a thesis or a dissertation which can help in higher studies. You can opt for a generic or a specialised Masters in Business administration. Marketing is also offered as a specialised subject in masters. After pursuing your masters, you can work as Chief Executive Officer (CEO) or Chief Operating Officer (COO). The most important thing is that any marketing manager needs to be use new business strategies and strategic tools, technology and processes and adapt to new situations.The research that you do in your bachelors can also helpful market analysis and studying the fluctuating market and making a strategy according to it. After their bachelors in business administration, some common careers may include the following:Sales managerPromotions managerPublic relations managerAdvertising managerMarketing managerMarketing strategistBrand managerPR specialistMarketing managerAdvertising professionalMarket analystSource by Stratford University
BBA: How Can a Degree in Marketing Help in Your Career?
March of the Green Technology
Technology has been defined in several ways. The simplest is the knowledge of using tools and techniques to improve the working condition, organizational management and artistic perspective in order to improve the efficiency of product, machine or human efforts. The primitive man is known for intelligent use of stone to convert it into weapon and shelter houses. The use of animal skin and bark of trees for covering body was a step towards fabric technology. The knowledge of technology to control the fire radically changed the status of man learning to add new items in his food menu and getting warmth in a cold climate. The wheel has brought us to the present state of global conveyance Flinging of leg bones into the space after a good and hefty meal inspired space odyssey. Information technology spear headed by internet has its origin in smoke signals and more recently to printing presses. Now we have industrial, educational, information, medical, visual, micro, nano, and domestic technology to name a few.Technology is not singularly applied by human kind to give impetus to his objectives. The animals and birds have also excelled in carving out technological wonders comparable and sometimes better than us. The nest of the weaving birds, signals from dolphins, breaking of coconut shells by monkeys, domestic technology of ants, technology of descent from an acute slope by elephants, migration of birds to places akin to their need and requirements, waiting for air to become hot before taking to a flight by kites and other heavy size birds and dropping of stone pallets to raise the water level in a narrow necked pitcher by crows are some to refresh the memory. Look towards the sky in the evening. You shall find ducks flying in inverted V formation, giving others the advantage of vacuum and stream line motion.There is a difference in how the primates of yester years behaved, how animals and birds around us make use of the technology and how we are using it. The difference is great. Their efforts were and are always in improving their living condition compatible to the environment. Our efforts are diversified in many ways. Some are good, some are bad and some are ugly. Lately, with the onset of industrial revolution, we have mostly added to pollution load of the environment or developed weapons of mass destruction. Technology which used to improve machine efficiency has focused its attention to human efficiency. We call it productivity. We pretend to exploit it as outsourcing. Green technology had no option but to introduce it and take charge of the entire state of affairs created by the human kind.Green technology targets for an appropriate, equitable and sustainable environment by interlacing all known technologies and human involvement with environmental science to conserve and upgrade the environment and bringing it back to the quality available some 300 years back. Green technology could be termed as a refinement in the available technology in as much as, it helps in managing pollution of all kinds in such a way that these turn out to be ecological and economically friendly.Technologies that are green are rated by their carbon footprints. A competitive and successful green technology has a low set of greenhouse gas emissions from persons, product, process, event or organization. There are two ways to achieve the objective. The first which may be termed as green acts, is to recycle the waste, reuse through reconditioning and other alternatives, reduce resource consumption and to conserve available natural resources. The second which is creating a green conditions, is to evolve technologies that reduce greenhouse gas emissions thus reducing carbon footprint. These measures have proven effect on global warming reduction.The first category of green technology is to encourage and redefine the conventional ways of keeping carbon footprints at a low level. These are recycling and its extension to water and air purification, solid waste treatment including sewage treatment.Recycling defines environment by conservation at its best. Used materials generally thrown as waste is recycled into new products. Composting is an age old concept of recycling green waste into manure. Recycling plastic waste into new plastic products is most prevalent now. Recycling reduces fresh raw material consumption by utilizing middling and scraps. It reduces wastage of energy that is required to convert fresh raw material into end products It reduces air pollution as waste is now recycled instead of incineration. It reduces water pollution as there is less land filling thus reducing leachate reaching water bodies.Waste water is purified by chemical, mechanical and biological processes to convert it into drinking and other usage. Air is purified both in industries as well as places of human habitation in closed spaces. Industrial air pollutant such as Sulfur oxides gives back Sulfuric acid, particulates such as fire ash is converted into cement and bricks. Solid waste generation from human habitat is segregated into bio-degradable and non-bio-degradable waste. Bio-degradable waste is composted into manure and bio-fuel. Non-bio-degradable waste is further separated into metal, glass, plastic etc. The first three are used as intermediate raw material and recycled into the production pipeline to get useful products. Hazardous waste materials are suitably treated to non-hazardous entity and then most of these are also recycled. Sewage treatment has acquired a state of the art technology. It is treated to make it free from parasites, bacteria, fungi, algae and viruses. Treated solid waste is used as manure and the treated waste water is either used for irrigation or further treated to make it fit for domestic use.Green technology that creates and sustains green condition has focused its attention primarily on renewable energy resources. Renewable energy such as solar, wind, tidal, nuclear and geothermal have been identified as having minimum greenhouse gas emission and has tremendous potential to replace the conventional energy providers such as fossil fuel and petroleum. The latter are non renewable energy resources that are major pollutants and major reasons for greenhouse gas emissions.Green products are a category in itself as it has both the properties of reducing greenhouse gases and replacing highly polluting non-renewable energy resources. Fuel cells are one example. It eliminates air pollution from automobiles and it replaces hydrocarbon fuel. Plastic cement manufactured from waste plastic bottles is another example. This product takes less energy for its preparation than the conventional cement manufactured from iron slag, lime and sand. Moreover, this plastic cement has more permeability and hence can breathe better. Rain water can filter through surfaces prepared from it and hence enrich the water table beneath.These days, market is getting flooded with toxic plastic toys which are highly injurious to the delicate and tender toddlers. These are being replaced by toys made from recycled plastic bottles. The latest innovation in this segment is fabric made from used plastic bottles material. Dress material for Cricket India members are made from this fabric.Green technology is catching fast the computer software segment too. Now there is software which shall alarm you from wastage of electricity while you are in your home or at the other side of the globe.There has been a lame excuse floating around that shifting to green technology requires too much research and development and the cost of implementation is very high. It may be appropriate for some such endeavors such as technology for geothermal energy usage. It is also argued that it takes lot of time to break even. Here, people fail to compare such logic with technologies that are in use and later revised to green technology. An instance in case is the steam engine which saw transition to diesel engine and now almost replaced by electric engines and in near future with electromagnetic induction forces and magnetic forces. A time cycle would show that invention and commissioning of coal driven steam engine took a far longer maturing time than electric engine or the future versions. All such transformations are far too profit friendly. Break-even time has also been quite low.You may expect wonders in the future with the advent of nano technology. Imagine a chip grafted in your brain to replace computers which are one of the major consumers of electric energy and are generating huge electronic waste. You should start dreaming of recharging your space vehicle with universally available solar energy replacing high cost, highly pollutant and heavy weight, cryogenic fuel. You may have the pleasure of travelling in identified flying objects to several light year distant part of the universe.Green technology is marching towards a future that has a future.
Easy Home Based Business – Fact Or Fiction?
Easy home based business advertisements are everywhere these days. Our business is easy to make money with, or so they say. In order to determine if an easy home based business is real, we need to define easy. It isn’t a simple answer because easy means something different to different people. It is a matter of one’s perspective or expectation of what is easy. Even though you might think the definition of easy is pretty simple, the differences in understanding for people is more complex. When you look up the word easy, you’ll find more than seventeen explanations.What may be easy for one person may not be so easy for someone else. What we should really be asking is what are individuals truly seeking in their search for an easy home based business? We should then ask what is actually being promoted when someone posts an ad about an easy home based business?What Individuals Really Want With An Easy Home Based BusinessAgain, this is a difficult question to answer, as it may have several meanings. Are people looking for a get rich quick scheme or more for a simple way to generate an extra income? One group of people might want an opportunity that won’t require a ton of work. Some might want a business that allows them to stay in their comfort zone. Yet, others might need an easy home based business that can be implemented in a few easy steps. Whereas, having a highly sought after service, or a wide demographic, might be the definition of easy for someone else. The point being made is there is no one size fits all answer.The Easy Home Based Business Advertising TrickWhat is the real promotion in an easy home based business advertisement? Personally, I believe they are promoting a basic idea or a concept. The promotion itself leads people to believe they can make money easily from home. They’ll use some kind of pitch regarding the simplicity of their program, or how it’s so easy that anybody with a computer could do it. The infamous claim that it requires very little time at all usually follows. You can do it in just a few hours each week. You determine how little or how much effort you want to put into it. Finally the prospect of the potential income you can generate, working as little as possible, is dangled in front of your face. The idea of easy is basically an idea.In order to know if it’s really that easy, you first need to find out what easy means to the person promoting the opportunity. Reality is, if you are looking for a legitimate opportunity, the word easy is usually not attached to it. You see, the majority of opportunities that return real measurable results are not being promoted as an easy home based business. Sure, if you want to make a few extra bucks to have some play money around the house, you might be able to find an easy home based business. The truth in most of these cases, is you usually trade blocks of time, doing a basic activity, for blocks of money. This can be a frustrating avenue however, because in my research of easy ways to make money at home, the income you produce isn’t worth the time and effort. A venture such as this hardly allows you to work smart, since you end up working more for less pay. In my book this is classified as a job, not really fitting into the category of business.Is There Really An Easy Home Based Business?The answer really relates to exactly what it is that you want. My personal thought is that if you want a career level income or to be able to replace your job, then I would have to say no. However, finding the right opportunity and being successful with a home business does not need to be super challenging either. It can actually be quite simple when you know what you are doing. Keep in mind, simple does not equate to easy.If you’re looking for a solid home business, you might not want to focus your search on an easy home based business. You can find plenty of legitimate opportunities that provide training for basic systems. No matter how basic the plan, you should still have proper expectations, because learning something new can take time. Instead, you should focus on finding something that you can get passionate about. Nothing will destroy a business venture as swiftly as choosing something you are lukewarm about. I advise you to steer clear of the easy home based business claims. You will have a much better chance at accomplishing your goals if you learn how to find the best home based business for you, first.